ABOUT PRIMAL
Strength training for people who don’t want a typical gym.
Primal NRG Fitness is a welcoming strength training community where adults can build strength, improve their fitness and feel healthier.
We believe training should be efficient, supportive and designed to fit into your life — not intimidating or overwhelming.
Since 2011, we’ve kept things simple: good coaching, honest advice and a welcoming community.
I built Primal as the gym I wish more people had access to.
Hi, I'm Ray. I built Primal as the gym I wish more people had access to.
I grew up in Singapore, and I walked into my first gym, World's Gym, when I was 16. I went for the weights, to build my confidence. It felt intimidating, but what kept me there was the people. Everyone looked out for each other, beginners were welcomed rather than ignored, and you felt like you belonged. That idea has shaped everything I've done in fitness since.
I've now spent more than 25 years in the fitness industry. For over a decade I worked at the University of NSW as a gym manager in Sports and Recreation, where I learned the insides of a sports and fitness centre. It was also there where I noticed a gap.
There were plenty of options for young, confident gym-goers, but very few places designed for adults over 40, and especially women, who wanted to get stronger but felt out of place in a typical gym. I started building programs and a community around that group, and it worked.
When my role at UNSW was made redundant, I took it as my cue. I opened Primal NRG Fitness in St Peters to set out on my vision - to create a space where over 40s adults feel welcomed and received proper training guidance.
Ray - Founder & Coach, Primal NRG Fitness
What I felt was missing from conventional gyms..
Most gyms are built for people who already feel at home in them. There's loud music, mirrors everywhere, crowded floors, and nobody watching your technique.
For someone coming back after years away, or starting for the first time, that's intimidating. It's also why so many people end up bouncing between detoxes, diets and fad classes that don't last.
I wanted a space where you're coached, not just supervised, and where you're known by name.
Why Adults 40+
After 40, strength and muscle start to decline, and bone health, metabolism and body composition change, especially for women going through menopause.
It's also the stage of life when many people are busiest, looking after careers and families with little time left for themselves.
Strength training is one of the most effective things you can do at this stage, and it's where I can make the biggest difference.
What We Believe
Our Coaches
Meet the team behind your training and progress.
Ray
Aloka
Angie
Kate
Victor
Vanessa
Sharon
PRIMAL NRG FITNESS SINCE 2011
2011 — Founded
Primal NRG Fitness started as an outdoor/bootcamp service in Sydney’s Eastern Suburbs.
2012 — Beginning
Primal opened in May Street, St Peters.
2013 — Early Days
Our founding members and coaching team.
2016 — Growth
Our diverse community is growing.
2021 — Covid Years
We did training sessions online and in Camdenville Oval. We are here because of the community support.
2023 — Post Covid
We experienced a surge in demand for in-person strength training classes.
Today — Stronger together
Focusing on strength training for adults 40+, 150+ members, 37 classes a week, and a team of dedicated coaches.
Training for adults 40+
Many of our members are women over 40 who never thought of themselves as 'gym people.' They come for the coaching and stay for the people they train alongside, many for years.
Credentials & Recognition
Innerwest Small Business Awards Finalist 2024
Innerwest Small Business Awards Finalist 2025
Australian Small Business Awards Finalist 2026
Want to see what Primal is like?
Start with our 28-Day Strength Training Program and experience the coaching, training and community for yourself.
You'll meet your coach, discuss your goals, complete a simple movement assessment and learn how Primal can help you get stronger and feel better.