OUR STORY

Primal was born in March 2011, driven by a vision to create “the most welcoming gym in St Peters, where results matter”.

Our founder, Ray with over 2 decades of coaching experiences, yearned for a welcoming space where everyone could pursue fitness together.

Primal is not your average commercial gym. It's an intimate hub focusing on results, time efficient training and a welcoming community.

Primal was awarded Finalist in the Innerwest Small Business Awards in 2024 and 2025.

Primal’s mantra: "keeping it real".

We champion "progress over perfection" in training, advocating flexible, sustainable approach to training, and habit improvement.

We focus on what truly matters - creating real, lasting change and transforming everyday fitness into lifelong wellness.

MEET OUR COACHES

RAY

FOUNDER & OWNER

My purpose is to inspire and teach others how to adopt and sustain a healthy and active lifestyle. With proper guidance and encouragement, anyone can improve. Changes in fitness takes time, commitment and consistency.

I aim to help all our members be a bit better than than they were yesterday.

CONTACT RAY
ALOKA

Strength training and boxing Coach
Aloka comes from a combat sports background. His training philosophies are grounded on proper technique, simplicity and training that caters to the general population.
Aloka also has a keen interest in traditional wrestling.

CONTACT ALOKA
KATIE

Fitness is a form of empowerment, expression, and mindfulness.

Katie loves sharing the development of strength, mobility, and body awareness with my clients.
Her approach to training and coaching embraces a sense of physical curiosity, whilst always ensuring there is a focus on quality of movement, technical correctness, and safety practice.

CONTACT KATIE
VICTOR

Basketball Ace, massage therapist and all round cool gentleman.
Coach Victor aka “Vic” has been in the Health & Fitness Industry for over 15 years.
Vic’s fitness philosophy is having good holistic approach to training, combining mobility, resistance and endurance training.

CONTACT VIC
ANGIE

Women’s training and mum to two beautiful kids.
Training shouldn’t be some boring chore, it should be fun and empowering. Angie believes that the best sort of training helps you live a better life outside the gym; meaning good functional strength, mobility, and cardiovascular health.
Keep the body guessing and don’t stick to one style of training.

CONTACT ANGIE
Vanessa

Pilates teacher

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PURPOSE

We help busy people get healthier and feel their best through strength training and sustainable habits.

MISSION

Support our members though personalised, time efficient workouts and habits that consider individual differences.

VISION

To be Sydney’s most welcoming, results-driven gym— supporting every member and delivering 100+ proven results every year.

OUR VALUES

We’re a diverse community where our core values aren't just words, they're our daily drive, bringing our Purpose, Mission and Vision to life.

We believe that awesome things can be achieved collectively.

Think: community, support, comradeship, who all have a common goal of self improvement through improved fitness and health.

We respect all, no matter what.

Our community is made up of people from all walks of life. We respect individual differences and treat everyone with dignity and professionalism in a welcoming space.

We’re not about “quick fixes” and fads.

Our methods are rooted in long term, sustainable goals. Your progress is our priority and we will educate, coach and lead you in every way possible to be a healthier version of yourself.

At PRIMAL, integrity is more than just a buzzword.

It's the foundation of how we operate and a monumental means to our mission. We believe in doing the right thing and we work hard to deliver on our pledge, hold ourselves accountable, and strive for your excellence, always.

We do what’s best for our members

Staying true and authentic to our roots is what we do best. Our methods evolve continuously to meet your demands in everyday living. We created our unique ways that best help our demographics.

Quality over quantity.

This is our non-negotiable mantra.
Our coach-to-trainee ratio guarantees your safety, ensures personal attention and promises maximum results from every workout. Quality is our 'rep'utation!